Why Are Production Color Printers Important For Brands Today?

In a world immersed in digital technology, the tangible appeal of print has emerged as a powerful tool for brands looking to make a deep impression. The online method of communication has been virtually integrated into our daily lives. This gradually increases the need for physical interaction and engagement with the real world, and printing meets this demand. Printing captures the attention of customers, helping businesses stand out in a crowded market.

In the field of design, PLATE is an easy way to memorize the five attributes that make a publication attractive to brands and an indispensable component of modern marketing strategies. PLATE is an acronym that encapsulates the five essential attributes that make print and paper attractive and effective for brands: Physical, Lasting, Accessible, Tactile and Eco-friendly. Learn how each of these elements can enhance your brand presence and connect with your target audience.

1. The first factor that makes production printing attractive: Physicality stimulates the customer's senses

The tangibility of printing is an attractive aspect that separates it from digital documents. Printing "activates our senses: sight, touch and smell". From the satisfaction of turning the pages to the scent of the new ink and ink, printing creates a multi-sensory experience that leaves a deep impression on the reader.

This tangible interaction with the brand's message goes beyond just conveying information. It allows customers to actually interact with the content, activate their imaginations, and evoke emotional reactions. From the vibrant colors of a magazine or the embossed surface of a business card to special colors like neon or emulsion that can easily grab a customer's attention, the tangibility of printing has the power to capture attention and captivate the senses in a way that digital interfaces can't at all imitate.

Ricoh Pro C7500 production printers with high-quality printing, true-to-life colors and durability are capable of creating printed products that appeal to all the senses of customers. From feeling the impact of light on printed surfaces to experiencing the sensation of touching the surface of the paper, every detail is vividly expressed, completely different from online forms of communication.

2. The second factor is Lasting: Make a brand impression in the minds of customers with unique publications from production color printers 

Did you know that the average lifespan of an email is 17 minutes, while the average lifespan of a publication is 17 days? This persistence is a testament to the enduring nature of printing, allowing brands to maintain an ongoing presence in their customers' lives.

Publications do not disappear when the computer or phone is turned off. A letter written more than 50 years ago still has the ability to move us. The cards, flyers or books we keep can become collectibles – they are often found on tables, bookshelves or refrigerators such as information boards or decorations. They are also constant reminders of the brand's message. This level of exposure and engagement is difficult to achieve in digital platforms, where content can quickly be forgotten in an endless stream of information.

By harnessing the long-term power of printing, brands can create a stronger and more tangible connection with their customers ensuring that their message is always prioritized and reinforced over time.

3. Accessible is the third factor that makes production printing an integral part of your brand – providing trust and focus

In a world filled with digital media, printing offers a separation from the "ting" from alarms or message announcements, which can hinder the efficient consumption of information. 

Customers are more likely to focus, absorb and remember messages when reading publications. What's more, rereading information can take place more for publications than for online news clips. A customer's focus on information can be the key to success for brands that want to convey their message effectively.

In addition, printing is inherently reliable, as it is difficult to falsify or alter information compared to digital content. This level of trust can benefit the brand, creating a greater sense of trust and value in the eyes of customers.

4. The fourth factor is Tactile – the emotion when interacting with the publication to enhance the brand experience

The feel of printing is a powerful tool that helps brands score points in the hearts of customers. Printing comes in a variety of sizes and forms, different heavy weights, lightweight, textured, glossy, smooth, or rough. These sensory elements not only attract the attention of customers, but also convey a sense of quality and craftsmanship, which can enhance the perceived value of the brand.

For example, using thicker papers for business cards or in-person mailers can convey a more refined and professional feel. The embossed designs evoke a deep, sophisticated feeling that reinforces the brand's commitment to thoughtfulness.

Sensory printing experiences also foster a deeper emotional connection with customers. Printing products from Ricoh production color printers create unique experiences for customers. With the ability to handle paper of different thicknesses well and the rubber image transmission belt to help the printing color stabilize on rough paper surfaces, the publication brings a deep touch and feeling to the user. This helps brands communicate their messages effectively, enhancing engagement and engagement with customers.

5. The fifth factor is Eco-friendly - In line with the values of the majority of current customers

Sustainability has become a key factor in today's market, and customers are increasingly prioritizing brands that align with their environmental values. Customers often prioritize the environment; Paper is the perfect opportunity for brands to communicate their eco-friendly values and mission to customers.

By adopting eco-friendly printing solutions, such as using recycled paper, brands can demonstrate their commitment to environmental protection. This not only impresses environmentally conscious customers, but also positions the brand as a socially responsible business, enhancing the brand's credibility.

Thus, printing still maintains an important role in the digital age, thanks to its outstanding advantages. Consider using Ricoh's line of production color printers to create impressive print products that impress your customers. The Ricoh Pro C7500 production printer allows businesses to create high-quality printing products that provide a unique customer experience.

Furthermore, don't hesitate to consult your print supplier for guidance and recommendations on paper types, finishing techniques, and outstanding innovations in printing. By leveraging the knowledge and expertise of industry-leading printing companies, you can fully exploit the potential of printing and ensure that your brand's message is conveyed with a deep and lasting impression.

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