6 Secrets to Elevate Publications for Businesses with Special 5th Color

In an era of increasingly demanding customers and increasingly fierce competition in the market, creating impressive and outstanding printed products has become very important for businesses. The Ricoh Pro C7500 industrial printer's special 5th color printing technology brings many new opportunities for businesses to develop unique printing products and enhance their brands.

A. 6 Secrets to Make Your Publications Stand Out by Taking Advantage of Ricoh's Special Print Colors

Ricoh's special 5th colour cluster printing technology offers a wide range of applications, suitable for a wide range of business lines:

1. Gold & Silver Toners Applications

Invitations, Cards, Direct Mail, Premium Artwork, Certificates, Gift Cards, Fundraising Materials, Labels and Packaging, Catalogs, Promotional Items

Bring on the bling! Ricoh's Gold and Silver toners let you create premium metallic products in-line and on-demand, making them a truly disruptive technology. Gold and Silver toners are an alternative to costly and complicated traditional methods like offset inks, embossing, and foil stamping — with faster turnaround times. From business cards to labels, Gold lends an elegance to print that is sure to capture attention, while Silver delivers a high-end look that many customers seek. Use them to create eye-catching layouts for spectacular designs that stand out from the competition. When paired with dark or tactile media, the toners leap off the page to make a one-of-a-kind impact. Offer customers a deluxe look to start growing your margins. No need to outsource to get that elevated look-and-feel on applications.

Applicable Fields: Events and Entertainment, Beauty, Fashion, Hospitality, Food and Beverage, Graphic Design Firms, Retail, Educational Institutions.

2. Neon Yellow Toner Application

Branding, Safety, Packaging, Tickets, Image Enhancement.

Make a bold statement, enhance messaging and create standout effects across popular substrates. Neon Yellow toner delivers the ability to make printed materials shine brighter as an accent or large color splash on business cards or oversized point-of-sale materials. For safety applications, including stickers, decals and clings, this can’t-miss color gives you a new way to service your customer's needs affordably, even for personalized, short-run and on-demand printing jobs.

Neon Yellow also expands the color gamut possibilities and can be used as a solid, highlight or graphic color. When combined with other process shades, it can create a neon-infused palette that offers marketers and graphic designers a new set of creative tools. Use Neon Yellow toner to establish an information hierarchy on important materials, or to get fans and attendees engaged for event and sports marketing applications.

Applicable Fields: Construction, Events and Entertainment, Transactional, Retail, Food and Beverage, Hospitality, Publishing, Beauty, Fashion, Graphic Design Firms.

3. Neon Pink Toner Application

Invitations, cards, premium artwork, books, store displays, and packaging.

Make it memorable with Neon Pink toner, whether you’re printing beauty packaging for retail clients or producing cause marketing mailers. This vivid toner immediately draws the eye and creates a distinctive look that makes copy and graphics pop off the page. Use Neon Pink toner as a solid, highlight or graphic color. Blend Neon Pink toner with CMYK to create bright and lively oranges, and better match more brand and school colors — opening a new range of clients for your business to approach. From menus and hospitality table-tents to unmissable point-of-sale promotions and invitations, Neon Pink helps your printing business offer customers a new way to break through the cluttered marketing landscape and achieve greater ROI. Help fundraisers draw attention in the mail, retailers sell more effectively, and create printed materials that simply cannot be ignored.

Applicable Fields: Retail, Beauty, Fashion, Cause Marketing, Events and Entertainment, Publishing, Graphic Design Firms.

4. Clear Toner Application

Event Invitations, Quarterly Financial Reports, Premium Artwork, Packaging, Sales Catalogs and Brochures. 

For customers who want to enhance product photography and brand logos, Clear toner can provide the extra impact they are looking for on business cards, brochures and sell sheets. This effect is especially appealing for image-driven brands that need to add a high-quality, polished look to their products. From retail catalogs to food menus, textbooks to event programs, show your customers how Clear toner can elevate their products and add depth and dimension to images. Clear toner can also be used to create unique patterns, marks and seals to add a polished level of authenticity. This application is ideal for certificates, tickets, gift cards, coupons and more to help ensure documents are originals and not reproductions. 

Fields of Application: Events and Entertainment, Education, Retail, Food and Beverage, Hospitality, Publishing, Art Galleries, Beauty, Fashion, Graphic Design Firms.

5. White Toner Applications

Invitations, Collateral Materials, Premium Artwork, Window Clings, Store Displays, Decals, Packaging and Transparency Overlays

The ability to produce affordable window clings, decals and light box transparencies in smaller quantities with vibrant color and exceptional image quality will make you the ideal print resource for retail shops, restaurants, coffee houses and more. Look for local outlets that run seasonal promotions and sales that frequently change their window displays. Once you grab their attention and show them the possibilities, extend the conversation to sell them your other services. White toner empowers you to take your business, and your customers, beyond basic. Achieve dramatic effects on dark colored media with the ability to retain accurate colors and print halftones. You’ll make customers take a closer look as you simulate metallic printing for an eye-catching, luxurious effect on pearlized papers. With these techniques you can command premium prices for applications including high-end invitations, artwork reproductions, direct mail, packaging and specialty business cards.

Fields of Application: Event Planners, Entertainment, Retail, Graphic Arts, Food and Beverage, Beauty, Fashion, Manufacturing

6. Invisible Red Toner Application

VIP Passes, Event Credentials, Tickets, Coupons, Raffle Tickets, Guest Passes, Product Tags, Game Pieces 

As your clients execute more high-value promotions and event-based marketing, they face the risk of having illegal duplicates creating poor customer experiences and drive up costs. With Invisible Red toner, you can add value and help level the playing field. It’s the ideal solution for customers in need of affordable entry-level security for short-run, on-demand applications such as tickets, event credentials, coupons and promotional offers. Nearly invisible to the naked eye, use Invisible Red to add barcodes and unique images without compromising the visual design of the piece or distracting from the primary message. When placed under UV lighting, Invisible Red toner will shine bright, making authentication quick, easy and affordable. Invisible Red can also be used as an affordable marketing tactic to help your customers drive more traffic in store. Use it on direct mail to conceal special offers and discounts, which can only be revealed using UV light onsite. For schools and corporations, Invisible Red toner adds a level of authenticity to parking passes, ID cards, visitor badges and more. 

Fields of Application: Retail, Sports, Events and Entertainment, Corporate, Education, Hospitality

B. Examples of printing products with special colors

Event Invitation Cards: Event invitation cards printed in Gold or Silver toners will bring a luxurious and classy look, attracting the attention of guests at first sight or using Invisible Red for quick, easy and affordable authentification.

Stickers: Stickers using white or pink, neon gold will stand out on the product packaging, helping to increase the attractiveness and easy identification of the brand.

Catalogues and brochures: Catalogues and brochures with illustrations using gold or silver toners will bring a luxurious and classy look, making a strong impression on customers.

Certificate: A certificate printed in Gold or Silver toners will look very professional and worthwhile, showing the recipient's recognition and value.

Product packaging: Product packaging using white or Neon pink, yellow will help the product stand out on the store shelf, attract the attention of customers, etc.

C. Benefits that special colors bring to customers

Increase attractiveness and prominence, thereby increasing product value: Special colors such as Emulsion, Silver, White, and Neon Pink have the ability to create impressive accents, helping publications stand out and attract customers' attention at first sight.

Create a sense of luxury and class: The use of special colors such as Gold and Silver foil will bring a sense of luxury and class to printed products, helping to increase brand value and make a good impression on customers.

Increase differentiation from competitors: Publications that use special colors will help businesses stand out from competitors, differentiate themselves and attract customers more effectively.

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